Marketing Campaigns, Social Media
Motorola State of Origin Campaign
Project Date: June 2023
Client: Motorola
Company Overview:
- Fone Haus: A retail chain specializing in smartphones and accessories.
Objective:
- To increase sales of Motorola G31 and G51 phones in Fone Haus stores nationwide and online through an engaging and viral marketing campaign.
Campaign Concept:
- Theme: State of Origin themed campaign, leveraging the rivalry between Queensland Maroons and New South Wales Blues in Australian rugby league.
- Mechanics: Customers purchasing Motorola G31 or G51 phones could choose a winning team (QLD Maroons or NSW Blues). If their chosen team won the State of Origin match, they received a refund on their phone purchase.
Achievements:
- Sales Impact: Quadrupled sales of Motorola G31 and G51 phones during the campaign period.
- Viral Success: The campaign gained significant traction on social media and offline channels, surpassing expectations in terms of reach and engagement.
- Early Success: Due to overwhelming popularity and increased sales, the promotion had to be ended earlier than planned.
Channels Used:
- Digital: Facebook, YouTube
- Traditional: TV commercials, newspaper ads
- In-Store: Advertising within Fone Haus stores nationwide.
Technologies and Tools Used:
- Marketing platforms for campaign promotion.
- Sales tracking and analytics tools to monitor campaign performance.
What I Enjoyed:
- Conceptualizing and executing a creative campaign that resonated with the target audience.
- Seeing tangible results through increased sales and customer engagement.
