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Samsung S24 Launch in PNG Marketing Campaigns

Marketing Campaigns

Samsung S24 Launch in PNG

Project Overview In February 2024, I spearheaded the launch of the Samsung Galaxy S24 series, a groundbreaking AI-focused smartphone, through Fone Haus, the leading retailer and distributor of Samsung phones in Papua New Guinea.

Campaign Strategy The marketing campaign was designed as an omnichannel initiative, integrating various mediums to maximize reach and impact. The campaign included:

TV Advertising: Engaging commercials highlighting the phone’s innovative AI capabilities.
Newspaper Ads: Strategic placements in leading newspapers to target traditional media consumers.
Outdoor Advertising: High-visibility billboards and banners across major cities.
Major Event Launch: A high-profile launch event to create buzz and drive immediate sales.

Event Launch at APEC Haus The launch event was held at APEC Haus, a prestigious waterfront venue chosen to symbolize the connection between Papua New Guinea’s rich history in communications and its promising future. Key highlights of the event included:

Attendance: Over 200 business leaders, influencers, and key figures.
Interactive Booths: Hands-on experiences for attendees to explore the phone’s AI features.
Engaging Presentations: Speeches and presentations that emphasized the phone’s advanced technology and relevance to the local market.

Campaign Results The launch was a significant success, marked by several key achievements:

Sales Impact: Hundreds of Galaxy S24 units were sold through Fone Haus stores across Papua New Guinea.
Increased Demand: The campaign boosted interest and demand from our wholesale partners, strengthening our market presence.

Conclusion The successful launch of the Samsung Galaxy S24 series through a well-coordinated, multi-channel marketing campaign not only drove immediate sales but also reinforced Fone Haus’s position as a leader in the Papua New Guinea market. This project highlights my ability to manage large-scale campaigns, coordinate high-profile events, and deliver measurable results.

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JBL Club Apps & Websites

Apps & Websites

JBL Club

Overview: JBL Club is a hybrid application designed to facilitate loyalty transactions for JBL customers of Fone Haus. The app tracks customer behavior in brick-and-mortar stores, providing valuable insights to enhance customer experience and engagement.

Role: Project Manager, Business Analyst, Marketing Manager

The Stats:

Members Since Launch: 2,000
Points Allocated to Members: 150,000
Key Achievement: Successfully created an application that tracks customer behavior and loyalty transactions.

The Problem: Fone Haus recently acquired the dealership and distribution rights for JBL items. The challenge was to:

Increase brand awareness and loyalty.
Track customer activity, including repurchase rates and basket information.
Implement an eco-friendly loyalty program without relying on traditional methods.

The Solution: To address these challenges, I proposed and implemented an app-based loyalty solution with the following features:

Customer Activity Tracking: Monitor basket information, repurchase data, and other customer behaviors.
Digital Card: Customers use a digital card to earn points and receive discounts while shopping at Fone Haus stores.
Purchase Tracker: Keeps track of customer purchases.
Points Tracker: Allows customers to see their accumulated points.
Daily Deals: Provides customers with daily promotions and deals.

My Role:

Solution Creation: Led the development and implementation of the app-based loyalty solution.
Process Design: Developed processes for registration, points accumulation, and points redemption.
Marketing Initiatives: Directed the marketing launch and ongoing marketing strategies.
Project Management: Managed the design and development of the application.

Achievements:

Innovative Concept: Launched Papua New Guinea’s first-ever digital loyalty platform.
Customer Behavior Tracking: Successfully tracked customer behavior to tailor marketing activities and improve sales.
Enhanced Customer Experience: Increased the average purchase volume and improved in-store customer experiences.

Technology Used:

WordPress: Utilized with custom plugins for the backend infrastructure.
Pronto: Integrated with Pronto XI system for seamless operation.

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