Samsung Fold 5 & Flip 5 Launch

Home / Portfolio

Description
  • Date: June 20, 2024
  • Categories: Marketing Campaigns

Project Overview I led the successful launch of the Samsung Fold & Flip 5 into the Papua New Guinea market, targeting Fone Haus stores and online platforms. This comprehensive campaign utilized an omni-channel marketing strategy to maximize reach and impact.

Role

  • Project Lead

Campaign Strategy The marketing campaign was designed to create widespread awareness and drive sales through a coordinated multi-channel approach. The key components of the campaign included:

  • Social Media Marketing: Engaging content and advertisements across various social media platforms to reach a broad audience.
  • Google Display Ads: Targeted display ads to capture potential customers browsing the web.
  • Video Marketing: High-quality videos showcasing the Fold & Flip 5’s unique features and benefits.
  • Television Commercials (TVC): Strategically placed TV commercials to reach a wide audience during peak viewing times.
  • In-Store Advertising: Eye-catching displays and promotional materials within Fone Haus stores to attract walk-in customers.
  • Outdoor Advertising: Billboards and banners in high-traffic areas to increase visibility and brand recognition.

Key Features and Achievements

  1. Social Media Marketing:
    • Developed and executed a social media strategy across platforms such as Facebook, Instagram, and Twitter.
    • Created engaging posts, stories, and ads to highlight product features and generate excitement.
  2. Google Display Ads:
    • Launched targeted ad campaigns to reach potential customers based on their online behavior and interests.
    • Achieved high click-through rates and conversions through optimized ad placements.
  3. Video Marketing:
    • Produced and distributed high-quality videos that showcased the Fold & Flip 5’s innovative features.
    • Videos were shared on social media, YouTube, and the Fone Haus website, attracting thousands of views and interactions.
  4. Television Commercials:
    • Developed compelling TV commercials aired during prime time to maximize audience reach.
    • Highlighted the unique selling points of the Fold & Flip 5, driving interest and inquiries.
  5. In-Store Advertising:
    • Designed and implemented attractive in-store displays to showcase the Fold & Flip 5.
    • Trained store staff to provide detailed product information and demonstrations, enhancing the customer experience.
  6. Outdoor Advertising:
    • Placed billboards and banners in strategic locations to capture the attention of commuters and passersby.
    • Ensured consistent branding and messaging across all outdoor advertising materials.

Results

  • Increased Sales: Significant boost in sales of the Fold & Flip 5 through Fone Haus stores and online channels.
  • Enhanced Brand Visibility: Widespread brand recognition and product awareness across Papua New Guinea.
  • Positive Customer Feedback: Received excellent feedback from customers about the product and the marketing campaign.