Description
- Date: July 1, 2024
- Categories: Apps & WebsitesBranding
Project Date: December 2022
Objective:
- To centralize and synchronize music playing across all Fone Haus brick and mortar stores.
- To control and filter inappropriate music, ensuring a positive and jolly tone in the stores.
- To incorporate the ability to play advertisements within the stores.
Challenges Addressed:
- Replacing the traditional methods of playing music (e.g., Spotify, YouTube) with a more efficient and controlled system.
- Ensuring consistent brand governance across all stores.
- Enhancing the customer experience by maintaining a positive atmosphere.
- Increasing ad reach within the stores.
Strategy:
- Developed a comprehensive web application using WordPress and custom plugins tailored to the needs of Fone Haus.
- Implemented a centralized system for music control and synchronization across multiple store locations.
- Integrated a feature to play advertisements seamlessly within the music playlist.
My Role:
- Strategized and planned the development of the entire web application.
- Utilized WordPress and custom plugins to build and run the music system effectively.
- Ensured the system met the specific needs of centralized control, music filtering, and advertisement integration.
Achievements:
- Cost Savings: Reduced expenses associated with using commercial music services.
- Improved Brand Governance: Ensured a consistent and appropriate music selection across all stores.
- Increased Ad Reach: Enhanced the ability to play advertisements, boosting internal marketing efforts.
Technologies Used:
- WordPress
- Custom WordPress Plugins
Results:
- Significant cost savings on music streaming services.
- Improved store ambiance, contributing to a better shopping experience.
- Increased engagement with in-store advertisements, driving more awareness and sales promotions.