Description
- Date: July 2, 2024
- Categories: BrandingMarketing CampaignsSocial Media
Project Date: August 2023
Objective:
- To create a high-impact video marketing campaign that promotes Mintt PNG Smartphones & Accessories.
- To engage the next generation of Papua New Guinean users with a catchy and culturally resonant message.
Campaign Overview:
- Partnered with South Pacific multi-awarded singer and Papua New Guinea’s most popular comedian, Tuli Mahn.
- Produced a music video for the original song “Enjoy the Good Life” by Sean Rii.
- The song and video highlighted island vibes and the theme of enjoying the good life.
Channels:
- YouTube: Uploaded the music video to reach a broad online audience.
- Facebook: Shared the video to engage with social media users.
- Television: Used as a TV commercial played on popular TV stations in Papua New Guinea.
- Radio: The jingle was used as a radio advertisement, played on popular radio stations.
- In-Store Music App: Integrated the jingle into the in-store music playlist to enhance brand presence in physical stores.
Achievements:
- Massive Engagement: The video and music garnered millions of views and significant engagement across all platforms.
- High Reach: Successfully reached a wide audience through diverse media channels.
- Brand Success: Recognized as one of the most successful branding campaigns for Mintt PNG.
My Role:
- Strategized and coordinated the partnership with Tuli Mahn and Sean Rii.
- Oversaw the production and creative direction of the music video.
- Managed the distribution of the campaign across multiple media channels.
Results:
- Millions of views and high engagement rates across YouTube, Facebook, TV, and radio.
- Positive feedback from the target audience, reinforcing the brand’s connection with the next generation of users.
- Enhanced brand visibility and awareness for Mintt PNG Smartphones & Accessories.
Technologies and Platforms Used:
- Video production tools and software.
- Social media platforms (YouTube, Facebook).
- Broadcast media (TV and radio).
- In-store music app for seamless integration of the campaign jingle.