Title
Enjoy the Good Life
Project Date: August 2023
Objective:
- To create a high-impact video marketing campaign that promotes Mintt PNG Smartphones & Accessories.
- To engage the next generation of Papua New Guinean users with a catchy and culturally resonant message.
Campaign Overview:
- Partnered with South Pacific multi-awarded singer and Papua New Guinea’s most popular comedian, Tuli Mahn.
- Produced a music video for the original song “Enjoy the Good Life” by Sean Rii.
- The song and video highlighted island vibes and the theme of enjoying the good life.
Channels:
- YouTube: Uploaded the music video to reach a broad online audience.
- Facebook: Shared the video to engage with social media users.
- Television: Used as a TV commercial played on popular TV stations in Papua New Guinea.
- Radio: The jingle was used as a radio advertisement, played on popular radio stations.
- In-Store Music App: Integrated the jingle into the in-store music playlist to enhance brand presence in physical stores.
Achievements:
- Massive Engagement: The video and music garnered millions of views and significant engagement across all platforms.
- High Reach: Successfully reached a wide audience through diverse media channels.
- Brand Success: Recognized as one of the most successful branding campaigns for Mintt PNG.
My Role:
- Strategized and coordinated the partnership with Tuli Mahn and Sean Rii.
- Oversaw the production and creative direction of the music video.
- Managed the distribution of the campaign across multiple media channels.
Results:
- Millions of views and high engagement rates across YouTube, Facebook, TV, and radio.
- Positive feedback from the target audience, reinforcing the brand’s connection with the next generation of users.
- Enhanced brand visibility and awareness for Mintt PNG Smartphones & Accessories.
Technologies and Platforms Used:
- Video production tools and software.
- Social media platforms (YouTube, Facebook).
- Broadcast media (TV and radio).
- In-store music app for seamless integration of the campaign jingle.
Samsung S24 Launch in PNG
Project Overview In February 2024, I spearheaded the launch of the Samsung Galaxy S24 series, a groundbreaking AI-focused smartphone, through Fone Haus, the leading retailer and distributor of Samsung phones in Papua New Guinea.
Campaign Strategy The marketing campaign was designed as an omnichannel initiative, integrating various mediums to maximize reach and impact. The campaign included:
- TV Advertising: Engaging commercials highlighting the phone’s innovative AI capabilities.
- Newspaper Ads: Strategic placements in leading newspapers to target traditional media consumers.
- Outdoor Advertising: High-visibility billboards and banners across major cities.
- Major Event Launch: A high-profile launch event to create buzz and drive immediate sales.
Event Launch at APEC Haus The launch event was held at APEC Haus, a prestigious waterfront venue chosen to symbolize the connection between Papua New Guinea’s rich history in communications and its promising future. Key highlights of the event included:
- Attendance: Over 200 business leaders, influencers, and key figures.
- Interactive Booths: Hands-on experiences for attendees to explore the phone’s AI features.
- Engaging Presentations: Speeches and presentations that emphasized the phone’s advanced technology and relevance to the local market.
Campaign Results The launch was a significant success, marked by several key achievements:
- Sales Impact: Hundreds of Galaxy S24 units were sold through Fone Haus stores across Papua New Guinea.
- Increased Demand: The campaign boosted interest and demand from our wholesale partners, strengthening our market presence.
Conclusion The successful launch of the Samsung Galaxy S24 series through a well-coordinated, multi-channel marketing campaign not only drove immediate sales but also reinforced Fone Haus’s position as a leader in the Papua New Guinea market. This project highlights my ability to manage large-scale campaigns, coordinate high-profile events, and deliver measurable results.
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Happiness Campaign
Project Overview In November 2023, I led the launch of the “Happiness Guarantee” marketing campaign for Fone Haus. This ongoing initiative underscores our commitment to customer satisfaction, ensuring a delightful shopping experience both in-store and online.
Campaign Strategy The “Happiness Guarantee” campaign is designed to set Fone Haus apart by emphasizing our customer-centric approach. It’s not just a marketing gimmick but includes tangible benefits for our customers:
- Extended Warranty: Providing customers with longer warranty periods for added peace of mind.
- Free Screen Replacement: A no-questions-asked guarantee for free screen replacements.
- 48-Hour Exchange Guarantee: A hassle-free exchange policy within 48 hours of purchase.
Prominent Endorsements To enhance the campaign’s reach and credibility, we collaborated with well-known personalities:
- NRL Legend Johnathan Thurston
- Popular Comedian Tuli Mahn
- Multi-awarded South Pacific Singer Sean Rii
Omni-channel Marketing Approach The campaign utilizes a comprehensive omni-channel marketing strategy to maximize its reach and impact:
- Digital Marketing: Engaging content across social media platforms and email marketing campaigns.
- Video Marketing: Compelling video ads featuring our celebrity endorsers.
- Influencer Marketing: Leveraging the reach and influence of local celebrities and influencers.
- Outdoor Advertising: High-visibility billboards and banners in strategic locations.
- In-Store Advertising: Eye-catching displays and promotions within our physical stores.
- Newspaper Advertising: Strategic placements in leading newspapers to target a wide audience.
Campaign Results The “Happiness Guarantee” campaign has successfully:
- Enhanced Customer Satisfaction: Positive feedback from customers appreciating the new guarantees and policies.
- Increased Foot Traffic and Online Engagement: More customers visiting our stores and engaging with us online.
- Strengthened Brand Image: Positioning Fone Haus as a customer-first company dedicated to ensuring happiness with every purchase.
Conclusion The “Happiness Guarantee” campaign highlights my ability to conceive and execute customer-centric marketing strategies that not only boost sales but also reinforce brand loyalty. This initiative showcases my skills in managing multi-channel campaigns, leveraging celebrity endorsements, and delivering substantial benefits to customers.
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Mintt Website
As the Project Manager and Digital Marketing Manager at Fone Haus, I spearheaded the development and launch of the Mintt Papua New Guinea website. This project was designed to showcase the innovative range of Mintt products while engaging both current and potential customers through an appealing blend of lifestyle and informative content.
Objectives
- Highlight Mintt Products: Create a visually stunning presentation of Mintt’s product lineup.
- Launch New Products: Develop a platform to announce and promote new products.
- Engage Customers: Design a site that inspires and engages both current and future customers.
- Brand Enhancement: Strengthen Mintt’s brand presence in the Papua New Guinea market.
Role and Responsibilities
- Project Management:
- Planning and Coordination: Oversaw the project from concept to launch, coordinating between design, development, and marketing teams.
- Timeline and Budget Management: Ensured the project stayed on schedule and within budget, adjusting plans as necessary to meet deadlines and financial constraints.
- Stakeholder Communication: Acted as the primary point of contact between stakeholders and the project team, ensuring clear and consistent communication.
- Digital Marketing Management:
- Content Strategy: Developed a comprehensive content strategy that balanced lifestyle elements with informative product details.
- SEO Optimization: Implemented SEO best practices to enhance the site’s visibility on search engines, driving organic traffic.
- Social Media Integration: Integrated social media channels to boost engagement and drive traffic to the website.
- Email Marketing Campaigns: Launched targeted email marketing campaigns to promote new products and special offers.
Key Features of the Website
- Product Imagery:
- High-resolution images showcasing Mintt’s product range.
- Lifestyle photos demonstrating products in real-life settings.
- Interactive galleries allowing users to explore products in detail.
- User Experience:
- Intuitive navigation making it easy for users to find information.
- Responsive design ensuring a seamless experience across all devices.
- Fast loading times for improved user satisfaction and SEO.
- Content and Design:
- Engaging homepage with a mix of lifestyle imagery and product highlights.
- Detailed product pages with specifications, features, and benefits.
- Blog section providing valuable insights and updates on new product launches and promotions.
- Marketing and Analytics:
- Google Analytics integration to monitor traffic and user behavior.
- Conversion tracking to measure the effectiveness of marketing campaigns.
- Regular updates based on user feedback and analytics data to continually improve the site.
Results
- Increased Traffic: Achieved a significant increase in website traffic through effective SEO and digital marketing strategies.
- Enhanced Engagement: Improved customer engagement with the brand through compelling content and seamless user experience.
- Successful Product Launches: Successfully launched multiple new products, driving sales and brand awareness.
- Positive Feedback: Received positive feedback from stakeholders and customers on the website’s design and functionality.
Mintt Australia Website
Project Overview I led the launch and redesign of Mintt Australia’s e-commerce website, aimed at representing the Mintt brand in the Australian market with a focus on high-quality product imagery and a seamless customer purchasing journey.
Role
- Designer & Front-End Developer
Technology Used
- Neto Customized
- Headless CMS Cockpit
Project Objectives
- Brand Representation: Create a website that accurately reflects the Mintt brand, showcasing the high quality and uniqueness of its products.
- User Experience: Design a seamless purchasing journey to enhance customer satisfaction and increase conversion rates.
- Visual Appeal: Utilize high-quality product imagery to attract and retain customers.
Key Features and Achievements
- Visual Design:
- Developed a visually appealing layout that aligns with Mintt’s brand identity.
- Incorporated high-resolution product images to highlight product quality and details.
- User Experience:
- Designed intuitive navigation and user interfaces to ensure a smooth shopping experience.
- Implemented a streamlined checkout process to reduce cart abandonment rates.
- Responsive Design:
- Ensured the website is fully responsive and provides an optimal viewing experience across all devices, from desktops to mobile phones.
- Technology Integration:
- Customized the Neto platform to meet specific business requirements and enhance functionality.
- Utilized the headless CMS Cockpit to manage content efficiently and allow for easy updates without extensive technical knowledge.
Results
- Increased Engagement: Higher user engagement metrics, including longer session durations and lower bounce rates.
- Improved Conversion Rates: Notable increase in conversion rates due to the seamless purchasing journey and improved user experience.
- Positive Feedback: Received positive feedback from customers appreciating the website’s design and ease of use.
Yumi HR App
I spearheaded the development of the NWTL Yumi App, a hybrid application designed to streamline HR processes for Nambawan Trophy Limited (NWTL). The app serves as both a web application and a mobile app, providing essential HR functionalities to employees.
Role
- Business Analyst
- Designer (UI & UX)
- Project Manager
Technology Used
- PHP
- jQuery
- JavaScript
- CSS
- HTML
Project Objectives
- Address HR Challenges: Transform business and departmental challenges into technological solutions.
- Improve HR Efficiency: Create an app that simplifies and automates HR processes.
- Enhance Employee Experience: Develop a user-friendly interface for easy access to HR services.
Key Features and Achievements
- Payslip Tracker:
- Employees can view and download their payslips directly from the app.
- Enhanced security to ensure sensitive information is protected.
- Leave Management:
- Automated leave tracking and management.
- Real-time updates on leave balances and statuses.
- Application of Leave:
- Streamlined process for employees to apply for leave.
- Automated approval workflows to reduce administrative burden.
- HR Forms:
- Digital access to various HR forms, making it easy for employees to complete and submit them.
- Reduced paper usage and increased efficiency in form processing.
- News and Memo:
- Centralized platform for company news and memos.
- Ensured timely and effective communication within the organization.
My Contributions
- Business Analyst:
- Conducted comprehensive needs analysis to identify HR challenges and requirements.
- Designed technology-driven solutions to address identified issues, enhancing overall HR efficiency.
- Designer (UI & UX):
- Created intuitive and engaging UI/UX designs to ensure a seamless user experience.
- Focused on ease of navigation and accessibility to cater to a diverse employee base.
- Project Manager:
- Developed a detailed project plan, including timelines, milestones, and resource allocation.
- Coordinated cross-functional teams and managed project execution to ensure timely delivery.
- Conducted rigorous testing and quality assurance to guarantee the app’s functionality and performance.
Results
- Enhanced HR Efficiency: Significant reduction in manual HR processes, leading to faster and more accurate handling of HR tasks.
- Improved Employee Satisfaction: Positive feedback from employees regarding the ease of use and accessibility of the app.
- Streamlined Communication: More effective dissemination of company news and memos, improving internal communication.
NWTL Website
Project Overview I spearheaded the project management for the development of the PNG NWTL (Nambawan Trophy Limited) website. PNG NWTL is the parent company of leading brands in Papua New Guinea, including Fone Haus, Trophy Haus, Force Security, Wan Tech, Nambawan Bakery, Fuel Operator, and South Pacific Building Solutions. The website is designed to represent PNG NWTL as a prominent homegrown organization in Papua New Guinea.
Role
- Project Manager
Key Responsibilities
- Project Planning and Coordination: Developed a comprehensive project plan, outlining milestones, timelines, and resource allocation.
- Stakeholder Management: Coordinated with various stakeholders, including brand managers and IT teams, to ensure alignment with the company’s vision and goals.
- Vendor Selection and Management: Identified and managed external vendors for design and development tasks.
- Quality Assurance: Ensured the website met high standards of quality, usability, and performance through rigorous testing.
Project Objectives
- Brand Representation: Create a website that showcases PNG NWTL’s diverse portfolio and its status as a leading local conglomerate.
- Unified Online Presence: Develop a cohesive online platform that unifies all subsidiary brands under the NWTL umbrella.
- User Experience: Ensure an intuitive and engaging user experience for visitors, reflecting the company’s values and commitment to quality.
Key Features and Achievements
- Visual Design:
- Implemented a design that embodies the spirit of a homegrown Papua New Guinea organization.
- Used vibrant imagery and elements that reflect the local culture and heritage.
- Content Integration:
- Integrated comprehensive information about all subsidiary brands, highlighting their unique contributions and services.
- Ensured the content is well-organized and easily accessible to users.
- User Experience:
- Designed an intuitive navigation structure, making it easy for users to find information about each brand and their offerings.
- Implemented responsive design principles to ensure the website performs well across all devices.
- Technical Execution:
- Coordinated the development using modern web technologies to ensure robust performance and security.
- Managed the deployment and ongoing maintenance to keep the website up-to-date and functional.
Results
- Enhanced Corporate Image: Successfully established a strong online presence for PNG NWTL, reinforcing its position as a leading homegrown company in Papua New Guinea.
- Increased Engagement: Improved user engagement metrics, with more visitors exploring the subsidiary brands and their offerings.
- Positive Feedback: Received positive feedback from stakeholders and users for the website’s design, functionality, and representation of PNG NWTL’s values.
