JBL Club

Overview: JBL Club is a hybrid application designed to facilitate loyalty transactions for JBL customers of Fone Haus. The app tracks customer behavior in brick-and-mortar stores, providing valuable insights to enhance customer experience and engagement.

• Role: Project Manager, Business Analyst, Marketing Manager

The Stats:

• Members Since Launch: 2,000
• Points Allocated to Members: 150,000
• Key Achievement: Successfully created an application that tracks customer behavior and loyalty transactions.

The Problem: Fone Haus recently acquired the dealership and distribution rights for JBL items. The challenge was to:

• Increase brand awareness and loyalty.
• Track customer activity, including repurchase rates and basket information.
• Implement an eco-friendly loyalty program without relying on traditional methods.

The Solution: To address these challenges, I proposed and implemented an app-based loyalty solution with the following features:

• Customer Activity Tracking: Monitor basket information, repurchase data, and other customer behaviors.
• Digital Card: Customers use a digital card to earn points and receive discounts while shopping at Fone Haus stores.
• Purchase Tracker: Keeps track of customer purchases.
• Points Tracker: Allows customers to see their accumulated points.
• Daily Deals: Provides customers with daily promotions and deals.