Alfred Ramos – Portfolio & CV

My works

Enjoy the Good Life Branding, Marketing Campaigns, Social Media

JBL Pasifika Branding, Marketing Campaigns, Social Media

Branding, Marketing Campaigns, Social Media

JBL Pasifika

Project Date: September 2023

Objective:

To celebrate Papua New Guinea’s Independence Day by connecting the celebration with the JBL brand.
To create a unique and culturally resonant product that highlights the rich musical heritage of Papua New Guinea.

Campaign Overview:

Partnered with local artist Nombri to create custom-painted JBL speakers.
Each JBL speaker was uniquely painted with traditional musical instruments representing different provinces in Papua New Guinea.

Strategy:

Collaboration with Local Artist: Engaged Nombri, a respected local artist, to ensure cultural authenticity and appeal.
Custom Design: Focused on creating one-of-a-kind JBL speakers that celebrate the diversity and cultural richness of Papua New Guinea.
Limited Edition Release: Positioned the custom-painted speakers as exclusive items to drive interest and demand.

Channels:

Social Media: Promoted the campaign through platforms like Facebook and Instagram to reach a broad audience.
YouTube: Created and shared video content showcasing the custom speakers and the artistic process.
Website: Featured the custom speakers on the official website, providing detailed information and purchase options.
In-Store Displays: Showcased the custom speakers in Fone Haus stores to attract in-person customers.
Online Store: Made the custom speakers available for purchase through the online store.

Achievements:

Cultural Impact: Successfully highlighted Papua New Guinea’s cultural heritage through a modern product.
Customer Engagement: Generated excitement and engagement among customers and the wider community.
Brand Alignment: Strengthened JBL’s brand association with cultural celebration and local artistry.

My Role:

Led the overall strategy and execution of the campaign.
Coordinated with artist Nombri to ensure the designs were culturally accurate and appealing.
Managed the marketing and promotion of the campaign across various channels.

Results:

Positive reception from the community and customers.
Increased brand visibility and cultural connection for JBL in Papua New Guinea.
Enhanced sales and engagement during the Independence Day period.

Technologies and Platforms Used:

Social media platforms (Facebook, Instagram) for promotion and engagement.
YouTube for video content showcasing the campaign.
Official website and e-commerce platform for detailed information and online sales.
In-store marketing materials and displays.

View Project

Training App Apps & Websites

In Store Music App Apps & Websites, Branding

Leading Online Shop PNG Apps & Websites, Marketing Campaigns

Dominate Dental SEO

SEO Reseller SEO

SEO

SEO Reseller

Project Date: 2016 to 2018

Company Overview:

SEOreseller: A white-label digital marketing solution provider, working with marketing agencies in the USA, UK, Canada, New Zealand, and Australia.

Objective:

To handle and optimize SEO campaigns for agency partners, targeting various competitive industries and aiming to improve search visibility and performance for small to medium enterprises.

Responsibilities:

SEO Campaign Management: Managed 40-60 SEO campaigns for various agencies, focusing on different competitive industries.
On-Page SEO: Optimized website content, meta tags, and structure to enhance search engine visibility.
Off-Page SEO: Built and managed backlink profiles to improve domain authority and search rankings.
Technical SEO: Conducted technical audits and implemented improvements to enhance site performance and search engine compatibility.
Local SEO: Optimized local business listings and citations to improve visibility in local search results.
Comprehensive SEO Audits: Performed detailed SEO audits to identify areas for improvement and develop strategic optimization plans.
Link Cleanup: Identified and disavowed harmful backlinks to protect and improve site rankings.
Google Penalty Removal and Recovery: Diagnosed and resolved issues causing Google penalties, facilitating recovery of search rankings.

Achievements:

High Success Rate: Achieved up to an 80% success rate in meeting or exceeding search goals for clients.
Technical SEO Expertise: Developed a strong proficiency in technical SEO, enhancing website performance and search friendliness.
Client Satisfaction: Consistently delivered successful SEO strategies, leading to improved client satisfaction and retention.
Curiosity Award: In 2017, received the Curiosity Award for being promoted three times and having the best learning curve, continuously improving skills and knowledge.

Technologies and Tools Used:

Content Management Systems (CMS): WordPress and other CMS platforms.
SEO Tools: Screaming Frog, Ahrefs, Majestic SEO, SEMrush.

What I Enjoyed:

Passionate about technical SEO and the challenges of making websites more search-friendly.
Enjoyed working with a diverse range of websites and industries, constantly learning and adapting to new SEO trends and techniques.

View Project

Samsung Fold 5 & Flip 5 Launch Marketing Campaigns

Marketing Campaigns

Samsung Fold 5 & Flip 5 Launch

Project Overview I led the successful launch of the Samsung Fold & Flip 5 into the Papua New Guinea market, targeting Fone Haus stores and online platforms. This comprehensive campaign utilized an omni-channel marketing strategy to maximize reach and impact.

Role

Project Lead

Campaign Strategy The marketing campaign was designed to create widespread awareness and drive sales through a coordinated multi-channel approach. The key components of the campaign included:

Social Media Marketing: Engaging content and advertisements across various social media platforms to reach a broad audience.
Google Display Ads: Targeted display ads to capture potential customers browsing the web.
Video Marketing: High-quality videos showcasing the Fold & Flip 5’s unique features and benefits.
Television Commercials (TVC): Strategically placed TV commercials to reach a wide audience during peak viewing times.
In-Store Advertising: Eye-catching displays and promotional materials within Fone Haus stores to attract walk-in customers.
Outdoor Advertising: Billboards and banners in high-traffic areas to increase visibility and brand recognition.

Key Features and Achievements

Social Media Marketing:
- Developed and executed a social media strategy across platforms such as Facebook, Instagram, and Twitter.
- Created engaging posts, stories, and ads to highlight product features and generate excitement.
Google Display Ads:
- Launched targeted ad campaigns to reach potential customers based on their online behavior and interests.
- Achieved high click-through rates and conversions through optimized ad placements.
Video Marketing:
- Produced and distributed high-quality videos that showcased the Fold & Flip 5’s innovative features.
- Videos were shared on social media, YouTube, and the Fone Haus website, attracting thousands of views and interactions.
Television Commercials:
- Developed compelling TV commercials aired during prime time to maximize audience reach.
- Highlighted the unique selling points of the Fold & Flip 5, driving interest and inquiries.
In-Store Advertising:
- Designed and implemented attractive in-store displays to showcase the Fold & Flip 5.
- Trained store staff to provide detailed product information and demonstrations, enhancing the customer experience.
Outdoor Advertising:
- Placed billboards and banners in strategic locations to capture the attention of commuters and passersby.
- Ensured consistent branding and messaging across all outdoor advertising materials.

Results

Increased Sales: Significant boost in sales of the Fold & Flip 5 through Fone Haus stores and online channels.
Enhanced Brand Visibility: Widespread brand recognition and product awareness across Papua New Guinea.
Positive Customer Feedback: Received excellent feedback from customers about the product and the marketing campaign.

View Project